The British bookmaker Bet365 entered the online betting market in 2000. Today, Bet365 stands as one of the world’s largest companies specializing in interactive sports betting on the internet. In this material, we will delve into how the bookmaker managed to achieve such heights and discuss its advantages.

Registration at Bet365

Creating a gaming account with the international British bookmaker follows a uniform process. You need to access the mobile app and input:

• Email address and mobile phone number;
• Username and password;
• A four-digit security code (from SMS on your phone) and its confirmation;
• Promotional code (if applicable).

The bookmaker might require identity verification and validation procedures from the user to confirm their identity.

Step-by-Step Guide to Data Verification at Bet365

After registration, to proceed to gameplay and making the first deposit, verification is necessary. To achieve this, follow these steps:

1. Bet365 app download.
2. Click on the “Balance” button.
3. Click on “Enter Passport Details.”
4. Complete the official form.
5. Upload scans of both sides of your passport (photo and issuance details, address stamp).
6. Provide contact information for a video call.
7. Wait for a video call session with a Bet365 representative and present your documents.

How to Log into Your Bet365 Account?

For authorization in the bookmaker’s platform, follow these steps:

1. Click on “Log In.”
2. Enter your login and password.
3. Confirm your authorization.

The personal account provides the following functionalities:

• Deposit options. You can fund your account using cards, Apple Pay, and Google Play. For more detailed information, refer to the “Payment Methods” section;
• Betting history. Available time intervals: 24 hours, 48 hours, or a custom period (up to 6 months);
• Withdrawal of funds through the “Bank” section. Money can be withdrawn to cards and bank accounts;
• Financial activity history (“My Activity”). All deposits and withdrawals over a specific period (7, 30 days, or 12 months);
• Settings. This section allows you to close your account, take a break from gaming, self-exclude, set reality checks, and establish deposit limit;
• Support. Answers to frequently asked questions and contact with customer support (live chat, email, hotline);
• Promotions and bonuses (“My Offers”). Here you can explore the company’s ongoing offers available to you.

Navigation

The gaming sections and other vital gaming information are excellently and clearly structured. The main categories for sports betting and other entertainments are located in the app’s header:

• Sports. Automatically opens when entering the site. Offers bets for pre-match events;
• In-Play. Live betting line, allowing bets on ongoing events;
• Casino. Slot machines and other games of chance;
• Live Casino. Games of chance with live dealers;
• Poker. Card games;
• Extras. A section with promotional offers, team and athlete statistics for analysis and, as a result, successful forecasting, as well as information about the key features of the official Bet365 website.

On the opposite side of the header, two additional sections are situated:

• Responsible Gaming. The bookmaker explains how not to become a blind hostage to gambling and avoid significant financial losses.
• Help. Answers to frequently asked questions and consultation on key inquiries.

In the green bar beneath the header, the company logo is placed. By clicking on it, users can return to the homepage at any time. Following that, the gaming sections “Sports” (open by default) and “In-Play” are duplicated. At the end of the green bar, a magnifying glass is placed for easier navigation through the site, along with tabs for registration and authorization in the bookmaker.

Bet365 has employed a favored approach of most bookmakers – a block containing a list of all sports and non-sport disciplines for betting is fixed on the left side of the portal. At the top of the block, the bookmaker’s current promotional offers are duplicated.

In the center of the main page, bets are offered for the most popular sports events. Football, as the most demanded discipline for predictions, occupies a prominent position. Below it, pre-match bets for hockey and tennis are featured.

Odds and Margin

Bet365 offers some of the highest odds in the international online betting market. While there are minimum and maximum limits, their values are unlikely to disappoint even users with years of experience.

The average peak bet size is $3,000. For matches in top championships, the limit can reach $50,000.

For outcomes, totals, and handicaps in popular games, there is a small average margin of 2.5-3%. Notably, the closer the match day, the lower the bookmaker’s commission rate drops.

Bet365 pleasantly surprises with the fact that occasionally, the margin for pre-match and Live modes is identical. This is rare in the betting market, where the bookmaker’s percentage for ongoing events traditionally exceeds that of pending matches.